Creating a new Kwintet
Through a fusion of strong brands, a shared legacy and complementary skills, we’ve made the needs of working people our guiding principle. Combined with our shared expertise, these principles have helped us to set new standards in safety, comfort, performance and style, across all categories and markets.
Organizing for the future
We have reorganized ourselves to provide easy access to the full scope of Kwintet products and skills for all of our customers. To make this integration more visible, we aim to increase usage of the Kwintet name across all market segments. For this reason, we have decided to launch a new Kwintet visual design.
A new Kwintet visual identity
The new Kwintet logo is expressed in a modern and straightforward way. In combination with the logo, we will use a symbol structure formed by the lines of the Kwintet letters. The symbol structure illustrates how our broad offering of brands, products and skills can be combined in numerous ways to fit the individual needs of each customer. The visual expression of the structure also reflects the business Kwintet is in – professional wear – by creating abstractions on garment stitches.
This fragmentation of lines from the letters expresses what Kwintet is all about: combining various elements to create unique, united solutions – internally as well as externally.
To illustrate the new identity we invite you to look at our identity presentation video